Our Story


A tribe consists of loyal people, a sisterhood, with common interests and values whether blood-related or not.  We are sisters-in-law who have truly become soul sisters through the years. Tribe is a significant word to our family, meaning we are all members of this crazy group, whether we like it or not!  

What started out as a side gig with only an online presence and once in a while pop ups turned into..."Should we get a store front?!".  The opportunity arose when a building opened on Main Street in Panora in February of 2021.  Fast forward to today and we are loving every minute we get to spend connecting with our customers and providing unique and affordable apparel for the local community and beyond.

Our love for fashion has always run deep. Being stay-at-home moms living in a rural setting makes it difficult to keep up with the trends, given limited time and retail options.

As a company, allow us to help you find your style...then go home and love your Tribe.